UNIVERSITY : UNIVERSITI
UTARA MALAYSIA
COLLEGE : CAS
CODE : SADE 1013
GROUP : S
COURSEWORK TITLE : TUGASAN
KUMPULAN ( BLOG)
NAME OF LECTURER : MADAM SHAHRIZA BINTI OSMAN
NAME
|
MATRIX NO.
|
NURUL HUSNA BINTI
RAMLAN
|
234001
|
NURUL SYAHIRAH BINTI
RAMLY
|
234003
|
UMI NURUL NATASYA
BINTI ROSLI
|
233753
|
NUR ‘AQASHAH BINTI
MOHD KHAIREE
|
233321
|
Introduction
After
15 years of child-called art, artist, number one, Datuk Siti Nurhaliza Tarudin
is progressing as a businessman too. Her first-born beauty products, SimplySiti
proved the singer really serious in business SimplySiti Sdn Bhd, known as
SimplySiti is a cosmetic line founded by a Malaysian artist, Siti Nurhaliza in
March 2010 with the headquarters in Kuala Lumpur, Malaysia. Launched in early
2010, SimplySiti is Siti Nurhaliza's second attempt to participate in a
business industry after her first trial with her CTea came to a dead end and
the production of her branded tea was stopped in March to focus more on
SimplySiti. With the help of her husband, Datuk Seri Khalid Mohd Jiwa and their
business partners, she ventured into the cosmetic industry after two years of
research with AC Nielsen to study the market and target customers.
Dato' Siti Nurhaliza Tarudin, a successful businesswoman and also a well-known Malaysian best singer.
The
cosmetics are produced in Korea with the incorporation of nanotechnology.
Before being released to the market, SimplySiti received Halal status from
Jabatan Kemajuan Islam Malaysia (JAKIM) officials who visited the factory in
Korea to inspect every aspect of the production with strict regulations to
ensure the products are Halal. Many of the products, especially her lipstick
range released bear the names from her singles and albums titles. Marketing
strategies include availability of the products over 200 Watsons, Guardian and
Jusco outlets throughout Malaysia, with its first kiosk at the JB Central in
Johor Baharu and there are plans for promoting the products to Brunei,
Indonesia, Singapore and Middle East countries.
In
July, Siti signed a contract a British toiletries company, Standard Soap for
producing SimplySiti new products such as shampoo, anti-perspirant and other
toiletries for release in February 2011, which could worth up to £5 million for
the first three to four years. A limited gold edition of SimplySiti products
with her signature was released in late August especially for Hari Raya
Aidilfitri and a month later, a new collection known as "SimplySiti Glam
Red" was released with five new hues for the lipstick collection. Siti was
personally involved with the promotion of the products including starring in
the product's television commercials and touring malls around Malaysia where
she also released a theme song for the SimplySiti products, Rahsiaku Kini
Milikmu (It Used To Be My Secret, Now It's Yours.
Dato Siti and her husband, Dato Khalid. He has contributed a lot in her business in term of support.
Content
In
the Qur'an, thoyyiban aspect is emphasized on the quality of important objects,
food, work, income, arts, man and all other aspects. Thoyyiban state reached by
the natural relationship systems and environmental companies, both of which
lead to the existence of a harmony parallel correlation. Islam Al-Quran General
of who thoyyiban not only food, but includes more. This shows an ethical
consciousness in Siti’s product.
In
applying cosmetics, it is reasonable to place ethical theory for use in
conjunction with the thoyyiban dogma. Ethics proposed to explain decent life
principles to direct people towards true moral act and think moral system
created by humans. It has practical concerns and was set up with the intention
to unite charities and science, using this knowledge to make judgments about
things accordingly and may showing the interaction between internal reflection
and external action. Awareness and the ability to react with basic
interdependence carefully to all forms of life on this planet defined
eco-ethical consciousness.
SimplySiti
products are tested by human testimony and by definition and SimplySiti
standard, this means that any product potentially all tested repeatedly until a
positive result is indicated. Since some of the ingredients in makeup can cause
allergies in some cosmetics users, laboratories are very careful in the choice
of materials. They are particularly prone to acne makeup can enjoy the soft and
comfortable range on the skin, which is for the most troubled skin or acne.
Tests were carried out on human volunteers to ensure that the composition does not
clog pores or acne triggers. In the same sense, those with eyes and sensitive
skin may be glad to know that all SimplySiti products for use on sensitive
areas such as the eyes are safe and making them suitable even for contact lens
wearers.
Siti
Nurhaliza, who is also president SimplySiti Sdn Bhd came out with this type of
product diversity SimplySiti Skin care and makeup products are designed
scientifically and clinically proven by international beauticians. The latest
creation SimplySiti Sdn Bhd is a perfume. SimplySiti line of beauty products is
the result of two years of research by a beautician Korea. Cosmetics produced
by combining nanotechnology. Nanotechnology may be able to create many new
materials and devices with a vast range of applications such as in medicine,
electronics and bio-materials and energy production.
Now,
beauty products have become one of the best products of the global market
demand, especially among Asian women regardless of age. Human behavior is
influenced by many variables. They are those that require an intellectual is
not limited. Consumers are looking for beauty, quality products on the market
because they need to attract and fees for public appearances. Cosmetics
SimplySiti using ingredients that most natural and biological in their
cosmetics to prevent scarring and cancer beauty products are no healthy test,
environmentally animals and minerals that form. Options ingredients in
cosmetics are very important. Products come with a special formula that
contains herbs that give a nice favorable conditions and without skin endorphin
stress. Plant stem cells Korea Composite and Hydra Collagen technology can only
slow down the process of premature aging, but also provides the perfect tone
and youthful skin.
SimplySiti
also came with creative and innovative ideas with the information of the new
fragrance called Eau de Perfume SimplySiti. This fragrance is designed in
collaboration with perfumer of France, Joelle Lerioux-Patris Mane. The famous
perfumer has created aromas and an important creator of fragrances for decades.
Perfume SimplySiti innovation that combines the science and art of French is
specially formulated with Betaphroline that will help keep the human figure in
shape and improve your mood. Moto perfume "Smell Good, Look Good &
Feel Good".
SimplySiti
offers over 97 products, including skin care products, cosmetics and perfumery.
All beauty products are available from various distributors of over 200
distributors like Watsons, Guardian and outlets throughout Malaysia Jusco. It
is also intended to promote products to Brunei, Indonesia, Singapore and the
Middle East. As products become established cosmetics brands, the company plans
to sell its products abroad soon. SimplySiti is a customer orientation due to
the nature of their products. SimplySiti offers a wide range of products to
appeal to a different market segment from that of the mass market. Example for
the Indonesian market, SimplySiti export all the variants proposed sale to the
mass market. It is necessary to obtain sufficient economies of scale in
production and distribution. SimplySiti Sdn Bhd also have events and promotions
to their users time to time. In 2010, a new user in this beauty products have
achieved high sales in the first three months, President Dato Siti Nurhaliza
and co-chairman, Datuk Seri Mohammad Khalid (husband) has a busy road shows
across the country. Pattern has a traveling exhibition is to create brand
awareness and to tell the world and good relations between users. In addition,
SimplySiti also has a beauty workshop and press conference for new products.
Recently, July 31, 2012, Dato 'Siti Nurhaliza that smart partnerships with
local folk gems, Habib Jewels that SimplySiti have a new product SimplySiti
"Bejeweled".
Siti
Nurhaliza never ventured into business with the brand, CTea. CTea unable to
stand on equal footing with existing brands in present market, she had not much
experience on business. She also do not see the brand as a failure because it
received very good response from society. She also admitted that she had not
provided significant capital for marketing and advertising for the previous
product she had been experience. From that she confronted get up and keep
trying to achieve this, it is left an indelible mark on the day, experience the
teach her not to give up and continue attending the mistakes that were made in
the past. The business world is full of dangers and obstacles and everything
has in achieving positive achievements. So for SimplySiti she crosses willing
vigor, as their husbands and partners, the business experience is sub-
reliance. SimplySiti is a new beginning and it will start and markets its
products in stages. SimplySiti has done with great care because she refused to
compromise on the issue of quality. She also faced obstacles and challenges
that are not small to ensure that their products meet the standards. SimplySiti
is self-reflection about her and she became an artist for 15 years and during
that time he met there with a variety of different people. This shows she has
the ability to learn from mistakes.
SimplySiti
foresight of its products, it is confident that this product will last for long
periods. This is because she was involved in all aspects both in terms of
choice of colors, textures, materials used until packaging. She also invested
huge capital to SimplySiti. This is for the long term because after this
SimplySiti will produce more product gradually. SimplySiti also not focus on
the local market, but she already plans to market to SimplySiti Asian markets,
including Middle East. Singapore and Indonesia have also expressed interest in
the SimplySiti. Currently the product, SimplySiti ranges available at any
country. Pada Watson at the same time, through SimplySiti too, would like to
provide an opportunity for fans who want to start business. As an example
SimplySiti first opening of the kiosk in Johor Bahru in whenever possible, she
want to expanded business that way.
This
product is for everyone, not for the rich and famous like all women trying. She
wants SimplySiti for the content, color, texture and quality is comparable with
products and brands international. SimplySiti can actually produce in local
factories but Siti very concerned about the final product in Korea because they
are very detailed in terms quality. SimplySiti has been tested several times to
warm temperatures vary to ensure that, when put the cream does not affect
Indeed the quality of the cream in bottle. Siti cannot compromise with quality
to ensure buyers get the satisfaction. SimplySiti is the result of Korean
researchers, but local owned by the daughter and consulting advice. They there
since Korea has the latest technology in the beauty industry and is very
popular. In fact, many cosmetic products from the United States and Europe even
choose Korean scientists formula. That countries are supplying Korea because of
the cost of production in the country is very competitive. SimplySiti offers
two lines of care products skin and cosmetics. New products age for mature, for
those who want to make a skin lightening, use the product C Bright. In fact,
all these products are flavors she likes to share with all fans of Siti. Other
Cosmetics are the favorite colors Siti, in accordance with the SimplySiti
slogan, “My Secret is Now Yours”. For she own, more personal SimplySiti is why
she named the cosmetic SimplySiti with the name Siti singing songs. Thus, Siti
has perceptive traits in SimplySiti that make her believe their products will
become popular.
Conclusion
As a
conclusion, in order to be a good entrepreneur in this world that stand in long
term, they should create something or multipurpose product which is can make
people’s life easier when they are using their product. Besides that, a good
entrepreneur is the person that knows how to make something that they want
success and can attract people to buy their product. For example, Siti produced
her new product which is lipstick so she needs to know how to promote her brand
and her product and she have to deal with supplier to make her product with
highest quality to attract people.
Besides,
people should have versatility in produce some product. SimplySiti came with
creative and innovative ideas with the information of the new fragrance called
Eau de Perfume SimplySiti. This fragrance is designed in collaboration with
perfumer of France, Joelle Lerioux-Patris Mane. In this Siti show her
versatility in product that she produce.
Next,
Siti try to learn from her mistake which is her CTea product cannot compete
with others tea brand which is more popular than her product so she try as hard
as she can to produce new product that can compete other brand and give her a
lot of profit such as SimplySiti make up.
Lastly,
in order to be a good entrepreneur, people should have foresight about something
that they want to do in their life and their business. Siti do not take for
granted even though she have a lot of money which is she have the ability to do
anything using her own money but she refuse to do that kind of thing. She has a
foresight due to her intention to make her own brand and she willing to take
any risk even though she had failed once but that’s not the end of her world.
She get up from her dream and start doing her business seriously and genuine.
At the end of the day, she is become a good entrepreneur which is quite
difficult to compete with her.
Products:
1) MAKEUP
2) FRAGRANCE
3) SKINCARE
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